Greensboro issued permits Oct. 9 for two apartment buildings with 270 units on Pembroke Road at Friendly Center, with a declared cost of $46.1 million.

The city of Greensboro has issued building permits for 270 apartments at Friendly Center. Both permits were issued Friday, Oct. 9, for two buildings on Pembroke Road.

The details come from the city’s building permit records, which the city publishes as open data.

What the permits cover

Address Permit Units Floor area Declared cost
703 Pembroke Road 202607300 148 171,212 square feet $25,295,035
705 Pembroke Road 202607303 122 139,121 square feet $20,851,312
Total 270 310,333 square feet $46,146,347

Both are new-construction permits for apartment building shells. The records list:

  • Contractor: New South Construction LLC, on both permits.
  • Zoning: C-H, the city’s high-intensity commercial district.
  • Applications filed: April 17, 2026. That is about six months before the permits were issued.
  • Property owner: CBL-Friendly Center CMBS LLC.

The same owner appears on a 2023 city permit to demolish the Sears Auto Center at 3200 W. Friendly Ave., according to the same records.

A building permit is an approval to build. It is not a finished building, and the city records do not give a start date or an opening date.

Part of a busy fall for apartment permits

The Pembroke Road buildings are the largest of 10 apartment building permits the city has issued since Sept. 1, according to its permit records. Together they cover 575 units.

Project or address Issued Units
703 and 705 Pembroke Road Oct. 9 270
Brooks North Phase II: 3200 and 3201 Charlie June Way, 4001 Remington Lane Sept. 11 144
827 and 829 Guilford College Road Sept. 3 66
The Renley Apartments, 800 W. Smith St. Oct. 2 47
2001 Tivoli Lane Sept. 17 24
Aulora, 1028 S. Josephine Boyd St. Oct. 7 24

The federal count shows the same trend. The U.S. Census Bureau’s Building Permits Survey says Greensboro authorized 426 housing units in August 2026. Only September 2025, with 455, was higher in the past year.

  • 383 of those units were in seven buildings with five or more units each.
  • 43 were single-family homes.
  • The declared construction value was $91,735,701.

That was up from 386 units in July. In the five months from December 2025 through April 2026, the city authorized 371 units in total, according to the Census Bureau’s monthly place files.

Bar chart of housing units authorized by building permits in Greensboro each month: 260 in August 2025, 455 in September, 313 in October, 102 in November, 38 in December, 50 in January 2026, 64 in February, 48 in March, 171 in April, 72 in May, 83 in June, 386 in July and 426 in August 2026.
Housing units authorized in Greensboro each month, August 2025 to August 2026. Chart by Greensboro Journal
Share this chartFacebookWhatsAppX

The Census Bureau counts units authorized, not units started. Its figures come from the city’s own permit office, and the bureau revises them in its annual file.

What it means for you

  • If you live near Friendly Center: the permits mean construction can begin on Pembroke Road. The city records do not say when.
  • If you are looking for an apartment: none of these buildings is open yet. Zillow’s rent index put the typical asking rent in Greensboro at $1,392 in August, up 2.1% from a year earlier, according to Zillow Research.
  • If you want to look up a permit near you: our building permits and zoning guide explains how to search the city’s records. Home sales are on our real estate transfers page, and prices are on our home prices page.